Matt Cutts from Google does a rather in-depth but insightful talk on how search engine optimisation works and how you can adjust your content so that others may find it more easily.
In the Office of Communications we constantly monitor audience interaction with the University via our website, via social media, in response to mail outs and with attendance at events in Tokyo. For the University’s online presence, we have been promoting the use of Google Analytics across the entire UNU and sharing the data with everyone [...]
Last month, I covered some of our social media statistics. For this post, I’m going switch gears and take a quick look at website statistics. Over a recent one-year period (1 Sept. 2012 – 31 August 2013), the global system of UNU websites — or at least those with Google Analytics installed and integrated into [...]
As part of our ongoing redevelopment of UNU’s web magazine, Our World 2.0, the Office of Communications team has spent the past few weeks reviewing how we use keywords. Initially, we were guided by the University’s adoption of five thematic areas and thirty topics of focus. If you take a look at the University website [...]
First of all, a big thanks to Stephan for his efforts in getting UNU’s social media presence established and maintaining it over the past many months. The groundwork that he laid has made my work much easier.
The UNU took our first tentative step with the adoption of Creative Commons licenses on 14 June 2007. There was an immediate response from the Creative Commons team and the founder of the movement, Lawrence Lessig, made the following remark: “The UNU is, in my view, the most important international educational institution, symbolizing in practice [...]
We currently working on a small project to add communication related information on the Intranet. The material that is online at present is just a description of who we are. After a brainstorming in a team meeting, we decided that we should add more information covering the following topics: Media relations Events Website development Editorial [...]
Thank YOU — everyone following UNU directly on unu.edu, via RSS or on our social media channels. We strive to provide you with the best UNU news and latest updates from all UNU institutes.
Using URL builder to gain insight into how users are reaching your content
Online books are generating a large amount of traffic for UNU with no effort required.